Growth Hacker / Performance Marketeer

Job description


PastBook allows people around the globe to turn their photos into high-quality, personalized printed photo books (and more) through innovative technology - in seconds. We are a fast-growing B2C startup serving a global market, printing on 4 continents and shipping to 150+ countries. But frankly, we’ve only just begun.

It's our mission to change the way people relive meaningful memories and bring a lot of joy to people's lives. We are a diverse team of technology enthusiasts from all over the world (12 nationalities), all having one thing in common; we love what we do!

Over the coming time we will continue to innovate the print industry and we have the ambition to further scale up our business, growing both our team, new products, as well as market share. This is where your new role comes into play!

You are going to be in the lead of launching our new photo product being responsible for defining and setting up new marketing channels. You use your growth hacking skills to build, test, analyse and optimize campaigns in Search, Display, Facebook and Instagram. It’s a challenging role, where we expect you to be independent and take ownership, where you will get a lot of freedom in making your own decisions. The data says it all: if you prove something is right, we trust you in doing (and scaling) it. If you know how to create global campaigns that consistently drive success and use data to prove your points: we’d love to hear from you!


What you are going to do:

  • Define and set up marketing strategy for our new photo product
  • Test, iterate and scale performance based campaigns in various marketing channels
  • Closely monitoring competitors, customer feedback and product reviews
  • Work together with the rest of the marketing team and report to the CMO
  • Brief internal and external creative teams to design advertising campaigns
  • Plan, execute, analyze and optimize campaigns- ultimately leading to increased performance



Job requirements

Requirements:

  • 3-5 years of experience with direct response advertising (PPC) and e-commerce 
  • You love challenges, are results-driven and experiment-oriented.
  • Have a performance mindset and set higher goals for yourself every time.
  • Fluent in English and preferably one other major European language (Dutch not required);

What we offer:

  • The opportunity to join one of the fastest growing scale-ups in Amsterdam
  • A beautiful view over Amsterdam in our A'DAM tower office
  • A highly experienced and passionate international team
  • Great career opportunities
  • Friday drinks in the A'DAM members club, with an even better view of the Amsterdam skyline
  • Free daily lunch, fruit and awesome coffee
  • Attendance of events, gym and even a nightclub in our basement