Head of Performance Marketing

Job description

Interested in working with one of Europe's fastest growing scale-ups? Eager to grow your own team and improve performance on a global scale? This could be your opportunity to manage an unlimited marketing budget with campaigns across 4 continents!

PastBook allows people around the globe to turn their photos into high-quality, personalized printed photo books (and more) through innovative technology - in seconds. We are an Amsterdam based B2C scale up serving a global market, printing on 4 continents and shipping to 150+ countries. We were included in the list of Deloitte's Technology Fast50 growers in 2019 and 2020, and in the FT1000 list of Europe's fastest-growing companies in 2020 and 2021. But frankly, we’ve only just begun.

It's our mission to change the way people relive meaningful memories and bring a lot of joy to people's lives. We are a diverse team of technology enthusiasts from all over the world (16 nationalities and counting), all having one thing in common; we love what we do!

Great things are coming our way, such as launching our new app, which is going to change the way we interact with our clients. Over the coming time we will continue to innovate the photo print industry and we have the ambition to further scale up our business, growing both our team as well as market share.

This is why we are looking for our first Performance Marketing Lead. Our marketing team is highly analytical, moves fast and is focused on delivering quantifiable results on a global scale. You will lead a team of digital marketing specialists and take full responsibility of the performance marketing funnel, from creative to strategy. You will continuously challenge the team to generate new ideas while providing them the freedom and strategic direction needed to grow both our results and their skills. Your background in managing large marketing budgets with a specific focus on Facebook and Instagram will enable you to constantly improve results. This is a very dynamic role where you will have the opportunity to grow your team and responsibility.

Job requirements

What you are going to do:

  • Lead and challenge your team of 4-5 performance marketers
  • Support team to analyse performance of marketing campaigns and identify ways to improve
  • Bring structure to the marketing and design process by acting as a dynamic go-between
  • Work closely with the Chief Marketing Officer
  • Test, iterate and scale performance based Facebook and Instagram marketing campaigns, in various languages on 4 continents.
  • Test new channels and technology to identify incremental audiences and inventory for accelerating growth
  • Manage an experimentation roadmap to optimize performance (eg: testing creatives, incrementality and scaling methods)
  • Stay on top of the market by following thought leaders, international conferences and direct access to Facebook teams.


  • 6-8 years of experience in a similar role, preferably in an international D2C scale-up environment
  • Experience managing performance marketing teams
  • Experience leading large performance marketing budgets
  • Expert in Facebook and Instagram advertising, at scale and internationally
  • Fluent in English and preferably one other major European language (Dutch not required);

What we offer:

  • The opportunity to join one of the fastest growing scale-ups in Amsterdam
  • A beautiful view over Amsterdam in our A'DAM tower office
  • A highly experienced and passionate international team
  • Flexible working hours and location
  • Great career opportunities
  • Friday drinks in the A'DAM members club, with an even better view of the Amsterdam skyline
  • Free daily lunch, fruit and awesome coffee
  • Attendance of events and even a nightclub in our basement

No recruiters or agencies, please. Thanks!