Senior Global CRM Marketeer

Job description

Join us and help us navigate the future of PastBook! We are looking for an ambitious retention marketer that will work on building and growing relationships with a >1M strong customer base to maximize our customer lifetime value. With the launch of new products, we will be focusing on increasing order value and frequency more than ever. This is where we need your expertise to deliver the best customer experience through email, Messenger or any other relevant channels. Whether you are an email marketer looking to gain a more holistic understanding of retention, or you’re looking to supercharge your growth and develop new skills in a fast-paced environment, we want to hear from you!

At PastBook, we value innovators who come up with creative solutions, driven by data. We aren’t afraid of failure, as long as we come out of it stronger and wiser! We are energized when we’ve truly been able to help a customer and are passionate about what we do: whether it’s creating a new email campaign or helping a colleague create the ultimate tosti. We’re looking for someone who is hungry for a challenge and will be the voice of our customer. Sounds like you (or the person you are working to become)?

What you will do

  • Based on your understanding of our business and customer needs you will define the focus areas of CRM, come up with the most impactful initiatives and drive them forward, working with your marketing teammates as well as with product and other teams.
  • You will also need to get your hands dirty on a daily basis and conceive, execute and analyse our global marketing campaigns.
  • We expect CRM to become a major driver of our business. So eventually, as time progresses you will need to build a team, to facilitate this growth.

Job requirements


  • 4-5 years of progressive e-commerce marketing management experience in multi-national B2C companies and target driven environments
  • Solid experience in managing multi-channel digital marketing, with expert knowledge on e-mail marketing and/or apps
  • Excellent understanding of concepts & KPIs related to retention and LTV
  • Proven track record of overperformance in an international environment and highly competitive (e-commerce) markets
  • Ability to balance data driven decision making with an entrepreneurial mindset
  • Fluent in English and preferably one other major European language

What we offer

  • The opportunity to join one of the fastest growing scale-ups in Amsterdam
  • A beautiful view over Amsterdam in our A'DAM tower office
  • A highly experienced and passionate international team
  • Flexible working hours and location
  • Great career opportunities
  • Friday drinks in the A'DAM members club, with an even better view of the Amsterdam skyline
  • Free daily lunch, fruit and awesome coffee
  • Attendance of events, gym and even a nightclub in our basement

Interested in working with one of Europe's fastest growing scale-ups? PastBook allows people around the globe to turn their photos into high-quality, personalized printed photo books (and more) through innovative technology - in seconds. We are an Amsterdam based B2C scale up serving a global market, printing on 4 continents and shipping to 150+ countries. We were included in the list of Deloitte's Technology Fast50 growers in 2019 and 2020, and in the FT1000 list of Europe's fastest-growing companies in 2020 and 2021. But frankly, we’ve only just begun.

Great things are coming our way, such as launching our new app, which is going to change the way we interact with our customers. Over the coming time we will continue to innovate the photo print industry and we have the ambition to further scale up our business, growing both our team as well as market share.

No recruiters or agencies, please. Thanks!